Freelance Work
Click on these photos for brief descriptions of the work, as each is done for various clients.
Signage & Display
This is a compilation of work I have done for various clients. I have assisted with revamping & updating clients' assets; whether this means utilizing their existing logos/brand to design promotional banners, developing t-shirt designs, making updates to provide fresh visuals, or performing other needs to enhance their brand at desired dimensions and outputs. This also includes designing logos from scratch for new and upcoming organizations/businesses,
& helping them to establish a brand identity to ensure success.
Apparel & Lifestyle
Jana Rakes, VA
“Ashlyn, you have created an incredibly valuable project for us. Thank you! You have skills!"
Melody Hunter, NC
"I LOVE THESE!! I can't wait to send them over to the customer, thank you so much!!"
Mary Equine, NC
“Thank you again for all your help and if I ever need more logos, I will definitely be messaging you again.”
Freelance Clientele
The Shirt Shop - Huntersville, NC
Ideal Cabinets - Roanoke, VA
Wasserman - Charlotte, NC
Click on each image for a full view!
Internship Experience
I had the opportunity to work as an intern for Branch Construction Group & was able to work on various projects that strengthened me as a designer. I included some work I did on a project called the "Girl Event" that Branch puts on each year to inspire young girls to learn about the construction field. Some assets include a design I did for social media & email headers, along with a flyer to promote how to register for the event.
Senior Capstone
When choosing a senior capstone, I wanted to do something that felt personal to me & spoke to my true values. My goal was to utilize a topic that inspired me while being able to create a full design system experience. This is where the idea of Better Me originated. I decided to compile a collection of phrases & tasks that have challenged me in the past & have helped me become a better, stronger individual. I applied them to a series of monthly cards that could be read throughout the year, including "affirmations" & "challenges" that could be read through an interactive scratch off card experience.
Shanghai 2036 Olympics Brand
I was tasked with branding a hypothetical instance where Shanghai, China was hosting the 2036 Olympics. This consisted of designing a logo to represent the country, along with various sport pictograms, tickets, deck-passes & mockups.